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SOCIAL MEDIA MARKETING

DEVELOPMENT AND MANAGEMENT

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them.  This is done by doing the following:


  • Creating and distributing content for social media profiles

  • Monitoring online conversations 

  • Collaborating with influencers 

  • Providing community service

  • Monitoring, measuring & reporting on social media performance and ROI.


All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies. 

 
Image by Kristin Wilson

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