SEO & PPC
SEO & PPC EXPLAINED
Search Engine Optimization (SEO) is a method used to place a URL or website at the top of a search engine's results. Search engines use keywords and phrases, algorithms, website updates, and the hierarchical structure of a website, and the clarity of language to rank websites.
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).