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Seven Digital Marketing Tools You Should Know About in 2022

Updated: Oct 2



Marketing tools and techniques help you to promote your services, optimize your content strategy, generate leads, boost sales, and increase brand awareness. A marketing tool is something you can use to promote your products or services. If companies have been investing in digital marketing they know this is something that will continue until something new comes along in the future.

While developing new strategies and campaigns is fun, it also often requires a lot of administrative talent. Most companies these days are hiring marketing professionals in the capacity of freelancers, or contractors to manage their digital marketing lifecycle. The digital marketing tools available today are vast and essential to the online impact for companies to grow.

From social media platforms to artificial intelligence integrations and more, thousands of resources exist. We have narrowed down the top seven. Again there are a lot as aforementioned, however, based on what a company needs a lot of the tools and resources can be timely, overwhelming, and expensive. For those, we will share a separate post that is a bit more relevant to just informing as a link-sharing resource as it would be too much to write in a blog or article. designed to help streamline the entire digital marketing lifecycle.

Here are seven must-haves for 2022/2023:

  • Hoot Suite - Grow your reach and get more business with social media. Schedule and publish content to all of your social profiles, track effectiveness in real-time, and crank the volume on your top-performing content.

  • Buffer - Buffer helps you build an audience organically. We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams.

  • Google Analytics - Overall, Google Analytics is an indispensable tool for creating precision landing pages. Better yet, most of its features are completely free. Costs only start to come in if you choose to integrate Google Analytics with your Google AdWords campaigns, or other digital marketing tools in the G Suite.

  • HubSpot Marketing - The job is tough for modern marketers. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.

  • Website Blogs - Blog posts allow you to rank on search engines for a variety of keywords. In the above example, your blog post could enable your business to rank on Google for "fall shoes". When someone searches for fall shoes and comes across your blog post, they have access to the rest of your company's website. A blog post links back to your overall blog site. For instance, right now, you're on blog.hubspot.com/marketing/what-is-a-blog. The "what-is-a-blog" section of the URL is tied back to /marketing/, which is the blog as a whole.

  • YouTube - YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.

  • SemRush - Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.

These resources are all valuable because they offer marketing professionals a place to either showcase their talents or measure the outcome of their hard work.

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