SEO & Backlink Strategy 2022

Updated: Apr 26

Below we will explain how and Backlink strategy work together. This is something that is taking the Digital Marketing world by storm and is a must have for professionals according to 2022 digital trends in marketing. This particular strategy is geared towards website traffic and how is a huge driver in getting people to a company's page. The better this feature is maintained with the proper focus and platform (s), the better the performance will be (Graham, L., 2022).

Where Does One Start?

There are several resources available. SEMRUSH, SPYFU, and MOZ are three names I trust. The companies have been around for quite some time and now play an important role in Digital Marketing. Approximately $99 per month is the starting price. There are similarities and differences between the two platforms. Let's explore what they offer in terms of SEO and Backlinking strategies. They offer more so be sure to check out the links above. Below are a couple of platforms that are top choice in the Digital Marketing world as of 2022.

SEMRUSH Features

  • On-Page SEO - Audit your pages and get ideas to improve their health and SEO performance.

  • Local SEO - Optimize your site for local searches and get more local customers.

  • Competitor SEO Analysis - Optimize your site for local searches and get more local customers.

  • Link Building - Find unexploited opportunities to strengthen your backlink profile (Semrush, 2022).

SPYFU Features

  • Research Competitors SEO Key wordsResearch your competitors' SEO keywords - Challenge their SEO strategy using their own keywords.

  • Track Your SEO Keyword Rankings SEO Keyword Rankings - Once you've identified promising new keywords along with your current

  • Custom Branded SEO Reports Custom SEO Reports - Branded SEO reports designed to gain and retain clients. Prove your value > Highlight opportunities > (SpyFu, 2022).

Okay Now SEO and Backlink Strategy Explained

What is a Backlink?

In order to become an expert in anything, one must understand what they are doing or learning. In SEO, backlinks are especially valuable because they represent trust between sites. Backlinks tell major search engines that you have been endorsed by other professionals in your field.

The more sites that link to yours and endorse your content, the better. Therefore, it is worth a person or group's while to create as many quality backlinks as possible. Getting these backlinks can improve a site's ranking or search visibility. SERP stands for search engine results page (Tarcomnicu, F., 2015).

Top 5 Strategies to getting strong backlinks

  • "You can start by looking at the top referral sources of your website. These are websites that are linking to your content and offering you a backlink

  • Another way of finding backlink opportunities is by looking at your outbound links If you’re linking to a high authority website and sending a lot of traffic, you can send out an and form a partnership.

  • Google Search Console can also help you find opportunities for backlinks for your website. The free tool by Google provides amazing data that you can use to boost your rankings.

  • Ever wonder where your competitors get their backlinks from? What’s their organic strategy and what type of content they publish? You can ethically spy to find sources for backlinks, look at their organic keywords, top-performing content, social media, activities, and more.

  • One of the most basic ways of how to get backlinks is by creating top-notch content. Your goal should be to create a piece of content that other bloggers and industry experts can use and link back to your site" (Aktar, A., 2020).

"Now you now know the different ways to secure a high-quality backlink for your website. By increasing the number of inbound links, you can boost your search engine rankings" (Aktar, A., 2020). Thank you for stopping by. - Lydia Graham


Aktar, A. (2015). How to Get Backlinks (15 Quick and Simple Strategies). Retrieved from

Graham, L. (2022). Graham Virtual Marketing Solutions LLC. Retrieved from

Semrush (2022). Semrush Features. Retrieved from

Spyfu (2022). Unlimited SEO & PPC Data Starting at Only $9/mo. Retrieved from