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My Social Media Presence Matters

About me

Hello, my name is Lydia Graham of CT. I was 47 when I decided to go back to school to finish my Business Communications degree minoring in Marketing with a focus on New Age Media. Just to think that over twenty years ago I had no idea what I wanted to do with my life and just lived it. I raised two beautiful young ladies who are now college graduates and the other has 2.5 years left. I am remarried and currently enrolled in Business Communications minoring in Marketing with a focus on New age media.


What I Do

I own and operate my own virtual marketing firm from my home office in Shelton, CT. I am currently working towards teaming up with other experts across the country. I have my Business Communications degree minoring in marketing with a focus on New media. For information about my company, see my here: Company Website


Media

Media has changed quite a bit since 1971 which was the year I was born. People still read the paper however most of us read the news online via msn.com, cnn.com, or other mainstream outlets such as social media as well as tons of other online resources. Most of us receive and review updates in our feeds about what is going on with our current political situation through Facebook and Twitter.


We all know that social media has grown exponentially in the last decade. With over 2 billion users, Facebook is a platform to be reckoned with. Twitter is also growing. Hashtags and popular handles are the best sources of growth tactics here. Instagram is well known for graphics that attract engagement. LinkedIn is an excellent platform for business-to-business connections (Moz, 2019).


Whom I Look Up To

A company that I recently noticed within the past four months on social media that really impressed me is Sienna Sauce. This is a homemade sauce that was created by a mother and daughter duo. The daughter is under 21 years of age. They made this sauce because a local wing place near their home closed and they loved the sauce. What they created was even better and can be used on anything. Tyla Simone is inspirational so I retweet and reshare her content. As a fellow African American entrepreneur, she truly rocks!


Where They Can Be Found

So far I have found them on LinkedIn, Twitter, Facebook, and Instagram. Their Facebook and Instagram platforms seem to be growing steadily however Twitter and LinkedIn are still growing. They have been featured on major networks and local media outlets. They also do live videos showing different events where they feature their wings and sauce. Here is their website which also has their social media channels listed: https://siennasauce.com/.


Conclusion

I never thought in a million years I would be here in this vast world of social media frenzy. I have learned through my course work and through experience in marketing online that it does not happen just because I create a fancy post. Dare I say this may be just as tough as the days of door-to-door sales? At least then we were able to see the individuals face to face. I will stay the course though. After all, I do believe in what I am doing and that my presence matters.



Reference

Moz (2019). Welcome to the Beginners Guide to Social Media. moz.com. Retrieved from https://moz.com/beginners-guide-to-social-media.

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