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  • Writer's pictureLydia Graham

TikTok Went from Number 6 to Number 9 in My Rating and Here is Why

Tiktok the most powerful platform
Tiktok the most powerful platform

TikTok has become a powerful tool for businesses in 2023. Businesses can use TikTok to:

  • Increase visibility and reach

  • Reach a large audience of active users

  • Reach new customers

  • Make videos that grab attention and earn trust

  • Connect with the TikTok community

TikTok has a suite of advertising products for every aspect of the purchase journey. Some trends for TikTok in 2023 include:

  • TikTok SEO will be more important

  • Short-form learning content will be the next big thing

  • TikTok videos will get longer

  • Brands will continue to spend on TikTok advertising

TikTok Business Accounts are better for reaching, engaging, and converting TikTok users than Personal or “Creator” Accounts. However, they also come with some limitations.

  • TikTok Business Accounts have limitations compared to Personal and Creator Accounts, including: TikTok Business Account vs. Personal Account: What's the Difference? As of April 18, 2023 Due to legal reasons, Business Accounts will have limited access to TikTok's music library. This limits your ability to use trending sounds on your client's TikTok videos. Limited Duet and Stitch options. With limited sounds at your disposal, you won't be able to use TikTok's Duet or Stitch features on some posts.

  • Vista Social TikTok Business vs. Creator Account: What's the Difference? Aug 9, 2022 — Limited duet or stitching options. With this limitation on sound bytes, it means brands are also limited on which TikTok videos they're able to stitch or duet. Any video with non-commercial audio cannot be stitched or dueted by a brand.

  • Sprout Social TikTok Business vs. Personal Accounts: How To Choose Oct 3, 2022Business accounts don't have access to every trending sound on TikTok, which can limit their ability to participate in emerging trends. Privacy settings: Creators can set their accounts to private if needed. Business accounts default to public and do not have the ability to toggle between privacy settings.

  • Hootsuite Blog TikTok Business vs. Creator Account - Brandwatch Oct 3, 2022 — Disadvantages of the Business Account * Limited access to the library of sounds. * Limited duet and stitching options. * Lack of access to Creator Programs. * Full audio library access. * Stitch and duet opportunities. * Access to limited TikTok analytics. * Promotion of videos. * Access to Creator Programs.

  • TikTok Business Account vs Personal: Which Is Right for You No access to TikTok's development programs: Business accounts do not have access to programs like Creator Next or the Creator Fund, which are exclusive to creators. However, business accounts can still utilize the TikTok Creator Marketplace to connect with creators and find influencers for collaborations.

  • LitCommerce What are the Pros and Cons of TikTok for Business? Jun 18, 2023 — However, TikTok business accounts are not without their drawbacks, the most significant of which is that business accounts have limited access to TikTok's trending sounds. This limitation can hinder participation in emerging trends, which can change and evolve quickly on the platform.

  • Red 11 Media

  • Limited access to TikTok's music library, which limits the ability to use trending sounds on videos.

  • Limited duet and stitching options, such as stitching or duetting videos with non-commercial audio.

  • Lack of access to Creator Programs, such as Creator Next and the Creator Fund.

  • Default to public privacy settings, which do not allow users to toggle between privacy settings.

Other limitations include:

  • Access to limited TikTok analytics.

  • Promotion of videos.

TikTok is a video social media network with an average watch rate of 16.23%. The smallest accounts, with fewer than 5,000 followers, have the highest watch rate at 28.78%.

Here are some other metrics for TikTok accounts:

  • Engagement rate: The median engagement rate per follower is 5.7%, which is 12 times more engaging than Instagram.

  • Engagement rates by account size: The average engagement rate for accounts between 0 and 10,000 followers is 9.38%, and for accounts between 10,000 and 100,000 followers is 8.43%.

  • Engagement rate for TikTok ads: Brands that use TikTok ads see an average engagement rate of 9.5%.

You can access your TikTok analytics by going to your profile, tapping the three dots, choosing “Creator tools,” and selecting “Analytics”. TikTok has 1.7 billion monthly active users and is expected to reach two billion by the end of 2024. In China, TikTok is accessed by over 780 million users daily.

In conclusion: TikTok offers opportunities for businesses to connect with a younger audience, leverage viral potential, and showcase creativity. However, it also has limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns.

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