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  • Writer's pictureLydia Graham

Marketing is Changing and Here is How

Marketing on mobile phone
Marketing on mobile phone

Marketing has changed over time due to new media tools and increased access to larger audiences. Marketing has also shifted from a focus on buying to a focus on loyalty and brand desire.

Some ways marketing is changing include:

  • Social media Social media allows for the sharing and re-sharing of content, which allows advertisements to spread more quickly and further than traditional means of advertising.

  • Content marketing Content marketing is becoming one of the most popular ways to market businesses.

  • Personalization As consumers become more savvy and skeptical of marketing messages, they demand more personalized experiences.

  • Digital Marketing The internet has enabled digital marketing, which has made it possible for businesses to grow beyond imagining.

Marketing is constantly changing because customer needs, company offerings, consumer perceptions, competition, technology, and design styles are all constantly changing.

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