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  • Writer's pictureLydia Graham

How to Advertise on TikTok

Updated: Jun 29

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TikTok Is One Of The World’s Most Popular Social Media apps

How to advertise on TikTok

The History of Tiktok

Tiktok went global in 2017 not 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. As of 2023 there are 1.8 billion active users. Since 2019, TikTok has ranked the most downloaded app on Apple’s app store, with over 2 billion downloads.

Stats show that 59% of their users are over 24 years old. This means that a wide range of demographics is represented, so TikTok can help your business reach a vast and diverse audience by exposing your content to its 689 million active users worldwide. With this type of reach, the likelihood of a business growing their audience is high (Pixlee Turnto, N.D.).

How Does a Business Get Started Advertising on Tiktok?

Learn how to advertise on TikTok with easy-to-use templates, video editing tools, and more to create TikTok Ads with ease. TikTok for Business offers convenient video creation tools, brand collaborations, and more. Outstanding Customer Service. Cost-Management Flexibility. Real-Time Surveillance

How to set up Ads on TikTok

1. Step 1: Create your TikTok ad account.

The first step is simple: start by creating an account on the TikTok Ads Manager.

2. Step 2: Create and install the TikTok Pixel.

3. Upload the content or video that you want to advertise

4. Click on the three dots under the share icon

5. On the bottom scroll over to the right and click on promote.

6. Find your goal/reason for advertising.

7. Click Next

8. Choose an audience name or create your own AKA target demographic.

9. Click Next

10. Select your budget range and duration

11. Click next

12. Next you will either need to recharge (the card on file or add one) OR click start. The ad will run for the selected time OR it can be cancelled at any time.

What is the Significance of Tiktok for businesses today? What is the purpose of using it?

Using TikTok for business is a great way to connect with millennials, who make up the majority of the platform's users. A study found that 37% of TikTok users are interested in buying a product upon discovering it, making it a valuable tool for brand awareness. By creating engaging and informative videos, businesses can reach a new audience and build their brand on TikTok.

TikTok is a popular platform known for its creative and relatable content. It can also serve as a powerful marketing tool for small businesses, allowing them to reach a wider audience and increase their conversion rate. Through TikTok, businesses can showcase their products and services in a creative and engaging manner, instantly capturing the viewers' attention. Short and to-the-point videos on a product's unique selling point can be effective, while encouraging viewers to take action, such as signing up or checking out.

Engaging with your audience is crucial for a successful TikTok marketing strategy. With users spending an average of 52 minutes on the app daily, it's important to make your videos stand out. Adding humor, filters, and other creative elements can help make your content more engaging. Additionally, having your content ready for uploading at the most opportune moment can increase its reach.

Finally, this paragraph explains how TikTok is a perfect platform for user-generated content, which is highly valued by millennials who prioritize authenticity. TikTok's design encourages user-generated content through its challenge concept, making it a trustworthy source of organic content. This makes it an ideal platform for businesses to grow their overall brand presence.

In conclusion the popular app TikTok is rapidly gaining popularity across the nation, providing a platform for singers, artists, and even Mexican restaurants to share their content with the world. However, it is important to study your audience and avoid invading the space of the app's primary user base, the Gen Z demographic. In conclusion, TikTok is a powerful tool for spreading your message, but be mindful of your audience and respectful of the community.


Pixlee Turnto (n.d.). 7 Reasons Why You Should Advertise On TikTok In 2022. Retrieved June 12, 2023, from 2022#:~:text=This%20means%20that%20a%20wide,689%20million%20active%20users%20worldwide.

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