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Copywriting is selling your personas on your brand; content writing is subtly telling them about it while delivering valuable content.

Copywriting is the art of selling people on an idea, brand, or ideology. The best copywriting fuses the products and ideology of a brand together to create branding.

In laymans terms, copywriting is telling the website visitor or page visitor to take action.  Content writing is the description of a product, what a company does or service provided.  It is the details.

Copywriting tells you where to go for those details and what to do once you get there.

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