We live in an age of disruption. Industries are getting transformed. Small companies are slowly capturing market share and establishing their brand. The word monopoly in business is slowing fading and anyone with the right strategies and innovative products can enjoy revenue share.


While Artificial Intelligence is still an unclear buzzword in tech for many, there is no denying that the recent AI and machine learning is heavily dependent on the huge amount of data that is out there in the online world. There are many predictions made by experts about the future of data analytics and how it is going to shape AI and machine learning in coming years.


Importance of AI

Companies and organizations will implement AI applications as a way to become more diverse. Businesses will be powered with the ability to analyze their company data across multiple functionalities. This includes fraud detection and high-class customer relationship management along with many other processes. This will help them to obtain a competitive advantage.

Artificial Intelligence is currently finding solutions to complex business problems in a more human-like fashion. This resembles adopting characteristics from human intelligence and implementing them as algorithms in a tech friendly way. AI is the most trending technological term in business world today.


How AI is Changing Corporate America



Market and Customer Insights - A lot of your customers are on social media and most of the business is taking place online. Meet them where they are at. Artificial intelligence can be used to understand important measures of how they are using their social communications & better understand your clients & correspond with them.

  • Virtual Assistance - Chatbots and virtual assistance can play a significant role in how customers are interacting your company. We strongly believe that in next decade virtual assistants could become a core part of our lives and more companies are going to use this to take their customer service to the next level.

  • Process Automation - Various automation tools are being innovated and developed, which make business processes agile. The first ever automation tools were home appliances and later industrial robots were invented. In the present day, advanced robots are working alongside humans almost everywhere we go.

  • Data Unlocking - Think of legal spying. Another area having huge potential to make your business a global leader is to understand consumer conversations. Businesses have started unlocking data with the help of artificial intelligence.

  • Efficient Sales Process - NO MORE COLD CALLS EVER. Sales techniques and approaches have moved far from doing cold calling and sending long emails. Consumers are influenced by so many other types of media, from TV commercials to social media platform. Even snapchat has become a marketing tool as well as video marketing.

  • Personalized Customer Experience - Artificial intelligence allows business owners to provide a more personalized experience to their customers. AI can analyse vast data way more efficiently. It can quickly identify patterns in the information such as past buying history, buying preferences, credit scores and other common threads. Millions of transactions can be analyzed daily to provide personalized services to each customer.

Conclusion


"We are already witnessing a business phase where enormous technology-driven change is helping us to address a number of challenges in achieving optimum growth. AI technology, has extremely strong developmental implications. And big data analytics is playing a major role in making AI more enterprise ready.



While the priority must be to build infrastructure, next generation telecoms, power, healthcare systems, agriculture and education systems with AI can be applied in a number of ways. AI is set to be a fundamental predictive enabler helping start-ups to solve large-scale problems positioning them to gain a competitive edge".



Updated: Apr 26

Welcome to blogging with

Graham Virtual Marketing Solutions!




Blogging is absolutely still relevant in 2022. In fact, roughly 409 million internet users read about 20 billion blog pages monthly. This is why 53% of marketers prioritize blogging as their primary content marketing strategy. Furthermore, blogging continues to flourish with a 12% increase in the last 5 years.


Here we will be sharing keen insights into the current marketing trends for 2022 and on. Our blogs will always be current. The world of digital marketing is changing almost daily. Therefore, you can be sure that you will never read anything out dated on our website.


Thank you for viewing our blogs which will be posted bi-weekly and no later than monthly according to our schedule.

Updated: Apr 26

1-9-90 Rule



"There is a rule of thumb called the 1– 9– 90 rule. It says that 1 percent of the people create the social media content, 9 percent of people participate in that content, and the other 90 percent are passive. It’s okay to be passive— although as a marketer, you want to be sure you understand the nuances of what it means to participate. Next, you want to identify people in your business or industry who are influencers and power-users.


Engagement is important. Search online to find recent articles that talk about the players in your area who are doing social media well and identify experts who discuss social media marketing in general. Set up phone discussions with your fellow marketing peers and compare notes to be sure you are doing the right things. It is not a competition, instead look at this as an opportunity to learn and grow (Agresta, S., Bough, B. B., & Miletsky, J. I., 2010)."


Other Important Marketing Strategies


The following tips are important: 1. Keep refining your LInkedIn profile (Keep up to date, have a nice header image etc.) 2. Create an effective LinkedIn page (Showcase your brand and educate people on it) 3. Define your audience and goals (Once you know what you want to accomplish, this part will come naturally) 4. Optimize your page for search (Insert keywords, share links, share relevant content & use effective hashtags) 5. Grow your page followers (connect, follow, promote page, LinkedIn articles, blogs, share business page/invite) 6. Publish engaging content on your company page 7. Use rich media to increase engagement (PDF's, Powerpoints, Videos, Colorful Graphics) 8. Highlight your best content & share often (Business LinkedIn, N.D.).


How this type of marketing is reflected in my personal life


This part comes from me and so the research is my experience. I have been in business for two years this coming December. The name of my company is Graham Virtual Marketing Solutions, LLP. When I first started the marketing company in 2018 it was only me and I had no idea how to brand myself. As time went on, this past year I decided to just be me. I have over six year of self - taught web design experience, social media and writing content knowledge and this was before I started taking courses at SNHU for marketing. I know I am an expert in my field because some of the online materials and resources from the school is outdated. You see, everyday I am researching information for Pay Per Click analysis, SEO, SEM, SMM, videos, content and graphic writing and design, consulting, and partnerships. For me my name is on the line so this is personal. However, I do not allow emotions to get in the way of having intelligent conversations with prospects, social listening and the daily grind. My personal image is just as important as my business brand. As it should be (Smith, H.H., 2019).


References


Agresta, S., Bough, B. B., & Miletsky, J. I. (2010). Perspectives on social media marketing. Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu. Business LinkedIn (N.D.). How to Use LinkedIn for Marketing. Business.linkedin.com. Retrieved from https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin. Smith, H.H. (2019). Your Personal Brand Is Just as Important as Your Business Brand. entrepreneur.com. Retrieved from https://www.entrepreneur.com/article/342013.


Written by Lydia Graham of Graham Virtual Marketing Solutions.

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